Title: CRANK!
Strapline: UP THE VOLUME
Price of Publication: £2.35
Distribution: Newsagents and supermarkets
Rationale: The approach of the magazine is very much from the local up and coming bands. Not many adverts in the magazine as I found that that was the biggest thing that put people of music magazines. We will offer opinions and articles; and interviews that will focus on very much what music lovers want to know and ask.
Style: Informal and hip style, using humour directly aiming at our target audience. The magazine is for our teenage music fans ranging up to twenties so Use of slang and colloquial terms to emphasise the informal tone.
House StyleCover lines: Arial bold & regular 18pt & 20pt.
Headlines: Arial bold 16 pt
Captions: Calibri
Byline: Gill Sans MT bold 20 pt
Article Title: Gloucester MT Extra Condensed 71 pt
Body Text: Arial bold 12.5 & 13.5
Colour Scheme: Red, black, white
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